failunicorn is a free browser-based startup simulation game. You pitch a startup idea, hire a team, ship features, run marketing campaigns, and try to reach $10K MRR before your cash runs out.

Is failunicorn free to play?

Yes. failunicorn is completely free to play with no account or signup required. Just open it in your browser and start building.

How does the startup simulator work?

You pitch a startup idea which is scored by AI (Gemini), setting your difficulty tier. Then you hire developers, PMs, and marketers, ship product features, run acquisition campaigns, and manage burn rate while navigating random crisis events. The goal is to reach $10K MRR before your runway hits zero.

What makes failunicorn different from other startup simulation games?

failunicorn uses AI (Google Gemini) to evaluate your startup idea and set a personalised difficulty tier based on real-world market viability. It models churn, burn rate, team morale, and random market events with financial realism not found in most browser games.

failunicorn — Free Startup Simulator Game

failunicorn is a free browser-based startup simulation game. Pitch your idea, hire a team, ship features, manage burn rate, and survive crises — no signup needed.

How the startup simulator works

Pitch your startup idea. AI scores its market potential and sets your difficulty. Hire developers, PMs, and marketers. Ship features, run acquisition campaigns, and navigate random crisis events. The goal: reach $10K MRR before your runway hits zero.

Key features

AI-evaluated startup idea scoring (powered by Gemini)
Real-time burn rate, MRR, runway, and churn tracking
Hire and manage a team with morale and velocity mechanics
Random crisis events every 5 days
17 startup milestones to unlock
Free to play, no account required, runs entirely in your browser

Play the startup simulation game

Start playing failunicorn at failunicorn.vercel.app. No download, no install, no signup.